Know which accounts are about to grow or walk, while you can still do something about it.
VistaXM turns customer and partner experience into the revenue moves that leading firms make every day. Not another score. The next decision.
with confidence
The team that uses you daily has gone quiet while the exec stays happy. That gap shows up at renewal.
Proven results.
Not vanity metrics.
A score can't tell you which account, which stage, or which person.
A score can't tell you whose problem it is to fix; it's a vanity metric. The decision is a revenue act.
Protect the revenue at risk.
Find and prioritize growth accounts.
See what is really driving performance.
Guide teams to the right move, every time.
Bring fragmented channel signals into one account-level view.
Reveal churn risk, growth signal, and the moments that decide a renewal.
Connect customer experience to retention, expansion, and revenue.
Journey × Persona. Every intersection is a revenue signal.
Five journey stages across four personas. Where they cross is where retention, expansion, and churn risk really live.
Illustrative colors and hover text: final signal language and status to be confirmed by VistaXM. Hover or focus any cell for detail.
The Decision Maker → Influencer gap.
The executive is satisfied. The day-to-day influencers who shape the renewal are not. That gap is the most reliable early warning of churn, and it is invisible to an account-level score.
Sentiment is a spend pattern.
When you stack revenue against cohort, the chart stops being satisfaction research and starts being a portfolio map. Promoters spend 3 to 4× more on average than passives, who spend 2× more than detractors on average.
Where the revenue really sits.
Why no one else can produce this.
Structural neutrality
Industry benchmarks
Standardized methodology
The next decision hides in the day-to-day.
Your customer is speaking.
You’re just not in the room.
When a partner or broker owns the relationship, the vendor sees the forecast, not the experience behind it. The signals that predict churn stay hidden until the renewal is already at risk.
The reported view
Pipeline, forecasts, and a relationship status filtered through the partner.
The information filter
What moves the deal gets shared. What threatens the relationship rarely gets written down.
The actual experience
Small moments of friction compound quietly into a renewal decision.
The partner shadow is not a data gap. It is a revenue warning system no one has instrumented.
VistaXM makes the invisible measurableThe independent, certified NPS standard for the channel.
A third-party certified NPS, usable in proposals, RFPs, and marketing. The only certified NPS a carrier or OEM cannot produce for itself.
Start small. Scale when ready.
Two ways in, both fully managed. Prove the signal exists, then expand into the ongoing program.
Essentials
The Fully Managed Program
The team behind the category.
Revenue Channel Intelligence was built by people who have run customer experience and the channel at scale.
Erik Vogel
CEO
Twenty-six years in IT services. Built the customer experience program for HPE GreenLake, then led the high-tech and telecom practice at a leading experience-management platform, advising the world's top technology brands. He founded VistaXM to bring that rigor to the channel.
Companies don't spend NPS points. They spend dollars.
Paul Barr
Chief Revenue Officer
Chief Revenue Officer at VistaXM, responsible for customer acquisition and revenue generation. 25+ years of experience across Fortune 50, channel, and start-up organizations, driving go-to-market strategy and growth. Previously led Fungible's worldwide channel organization and held leadership roles at Intel and multiple channel organizations.
87% of companies say they provide excellent CX yet only 11% of customers agree. Which side is your company on?
Alexey Gerasimov
Chief Operating Officer
Chief Operating Officer at VistaXM, leading Services and Delivery. 30+ years in consulting and professional services, scaling organizations and driving digital transformations for the world's largest brands. Previously led Capgemini's North American Cloud organization; earlier senior roles at HPE, Cloud Technology Partners, and MoFuse.
Behind every unforgettable customer experience is flawless execution and a united team.
Bruce Coughlin
Chief Growth Officer
Former CEO of Cloud Technology Partners, which he helped guide to its acquisition by HPE. A relationship-first channel leader who believes the experience you deliver is the only real differentiator left.
The most progressive partners create differentiation and sustain it with customer experience. That is the fundamental tenet of what is happening in the channel.
Alan Zall
Chief Technology Officer
Chief Technology Officer at VistaXM, overseeing Product and Engineering. 30+ years scaling technology organizations and driving digital innovation. Delivers VistaXM's AI-enabled platform. Previously Global CPTO at CSpace, with senior leadership roles at HPE, Cloud Technology Partners, and Fiserv.
We build platforms that empower real connections between brands and people.
Candice A. Vogel
Chief Legal Officer
Chief Legal Officer at VistaXM, responsible for all legal, administrative, and compliance aspects of the business. A seasoned attorney with deep commercial and employment law experience, advising companies of all sizes on federal and state employment matters.
Trust is earned through integrity; every promise and every policy matters to our customers.
See where your revenue is hiding.
A 30-minute conversation. No deck.