CX and the Business of Influencing Customer Behavior
It doesn’t matter what you sell, how you sell, or to whom you sell (B2B, B2C, or B2B2C), your real business boils down to one thing: you are in the business of influencing customer behavior.
Building a best-in-class Customer Listening process
Customer listening fuels innovation and business growth by guiding product development and enhancing customer satisfaction through effective analysis and integration strategies
The Importance of Customer Experience in B2B
Revenue Growth: McKinsey research indicates that B2B companies implementing CX transformation strategies have experienced 10-15% revenue growth.
Why data needs to be central to your Customer Experience programs
Businesses that use data driven insights typically deliver exceptional customer experiences. They can better customize offerings to customer needs and personalize interactions, so customers feel heard at all times. But where do you start?
Debunking the Monopoly Myth in the Heavy Equipment Sales and Service Market
There’s a belief that in the world of heavy equipment sales and service, mainstream companies hold an unshakable monopoly, leaving little room for competition. That’s a MYTH.
7 Critical Factors of Exceptional Customer Service Programs
Delivering outstanding service can be a game-changer, as businesses that prioritize customer experience grow their revenue 1.7 times faster than those that don’t.
Customer Experience Management: Strategies for Small Businesses
Small business owners who provide an awesome customer experience are the ones winning the race. It’s all about making your customers feel valued and appreciated.
The Experience Economy: Unlocking Customer Delight and Business Growth
The business world is changing rapidly, and the way customers interact with brands has undergone a massive transformation. We’ve entered the era of the Experience Economy.
Experience is the new competitive battleground, so get it right
Firms are finding that competing on price or product is not enough. Customer experience (CX) has become the new battleground, so it is more important than ever that you get it right.