CX and the Business of Influencing Customer Behavior
It doesn’t matter what you sell, how you sell, or to whom you sell (B2B, B2C, or B2B2C), your real business boils down to one thing: you are in the business of influencing customer behavior.
Building a best-in-class Customer Listening process
Customer listening fuels innovation and business growth by guiding product development and enhancing customer satisfaction through effective analysis and integration strategies
The Importance of Customer Experience in B2B
Revenue Growth: McKinsey research indicates that B2B companies implementing CX transformation strategies have experienced 10-15% revenue growth.
Enhancing Customer Experiences in Heavy Equipment Sales and Service
Retaining existing clients, attracting new ones, and building a robust industry reputation all hinge on excellent customer service.
New to Customer Experience? We have your tech stack
Recently, my 13 year old asked me “Dad, is Customer Experience simply great customer service or is there more to it?”
We Know What Our Customers Want
Obtaining genuine, unbiased feedback from customers is challenging. Even more difficult is communicating that feedback to your organization in a relevant and actionable manner.
The Secret to Increasing Customer Loyalty
Customer loyalty is the bedrock of any successful business. Loyal customers make repeat purchases, buy additional products, pay a premium for your goods and services and become brand advocates.
Debunking the Monopoly Myth in the Heavy Equipment Sales and Service Market
There’s a belief that in the world of heavy equipment sales and service, mainstream companies hold an unshakable monopoly, leaving little room for competition. That’s a MYTH.
Customer Experience Management: Strategies for Small Businesses
Small business owners who provide an awesome customer experience are the ones winning the race. It’s all about making your customers feel valued and appreciated.
10 Must-Have Tools for Customer Experience Management
Customer Experience Management is a team sport. It often requires integrations with tools that aggregate or streamline data from multiple interaction points along the customers journey.