The Science of CX
Customer Experience is still regarded by many as a soft-and-fluffy activity. In reality, however, Customer Experience is a science.
CX and the Business of Influencing Customer Behavior
It doesn’t matter what you sell, how you sell, or to whom you sell (B2B, B2C, or B2B2C), your real business boils down to one thing: you are in the business of influencing customer behavior.
Building a best-in-class Customer Listening process
Customer listening fuels innovation and business growth by guiding product development and enhancing customer satisfaction through effective analysis and integration strategies
The Importance of Customer Experience in B2B
Revenue Growth: McKinsey research indicates that B2B companies implementing CX transformation strategies have experienced 10-15% revenue growth.
Crush your competition with CX Ops
When it comes to Customer Experience (CX)—which literally touches every part of a company—making it a central focus hasn’t been a priority until recently
Enhancing Customer Experiences in Heavy Equipment Sales and Service
Retaining existing clients, attracting new ones, and building a robust industry reputation all hinge on excellent customer service.
