Customers = Company Value
The value of a company – your company – is best measured in terms of the current and future value of cash flows from customers. This makes customers your most prized asset.
Churn & Acquisition: Experience Economics in Media & Entertainment
Churn is approaching crippling levels, and customer acquisition costs are spiraling out of control. Boosting customer lifetime value through improved retention and cross-selling/upselling must be the top priority.
Recipe for Success: Cooking Up CX in the Food & Beverage Industry
In 2025, the recipe for success boils down to mastering customer experience (CX) strategies that drive retention, satisfaction, and revenue growth. And let’s face it—your customers are hungry for more than just food; they’re craving seamless experiences.
From Cost Center to Value Driver: The CX Revolution in IT Support and Maintenance
For senior executives overseeing IT operations, the challenge has shifted from simply keeping systems running to leveraging support functions as strategic assets that directly impact business performance and customer loyalty.
Can the B2B CX Measurement Conundrum Be Solved?
Many B2B firms have fewer than 10,000 customers, with some under 1,000 or even fewer. Small customer populations make it difficult to gather sufficient feedback for reliable statistical analysis.
Payment Evolution: Why Customer Experience is Your Most Valuable Currency
Let’s get one thing straight: payment services isn’t just about moving money anymore. It’s about moving people—with speed, trust, and experiences that don’t make them want to switch apps mid-transaction.
