If you think your customers only care about price, then you are likely leaving money on the table.

Customer loyalty is the bedrock of any successful business. Loyal customers make repeat purchases, buy additional products, pay a premium for your goods and services and become brand advocates.

Small business owners who provide an awesome customer experience are the ones winning the race. It’s all about making your customers feel valued and appreciated.

Poor customer experiences can lead to decreased satisfaction, lost revenue, high churn rates, and negative reviews. Here is a look at five signs that indicate your business needs better CXM.