The Science of CX
Customer Experience is still regarded by many as a soft-and-fluffy activity. In reality, however, Customer Experience is a science.
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Howard Lax
CX and the Business of Influencing Customer Behavior
It doesn’t matter what you sell, how you sell, or to whom you sell (B2B, B2C, or B2B2C), your real business boils down to one thing: you are in the business of influencing customer behavior.
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