Can the B2B CX Measurement Conundrum Be Solved?
Many B2B firms have fewer than 10,000 customers, with some under 1,000 or even fewer. Small customer populations make it difficult to gather sufficient feedback for reliable statistical analysis.
How CX-y Are You, Really? From CX Lip Service to CX Superpower
Let’s get real: just about every company says they care about customer experience. Some even scream it in their ads. But caring is not doing. And doing is not doing well.
CX and the Business of Influencing Customer Behavior
It doesn’t matter what you sell, how you sell, or to whom you sell (B2B, B2C, or B2B2C), your real business boils down to one thing: you are in the business of influencing customer behavior.
The Experience Economy: Unlocking Customer Delight and Business Growth
The business world is changing rapidly, and the way customers interact with brands has undergone a massive transformation. We’ve entered the era of the Experience Economy.
Experience is the new competitive battleground, so get it right
Firms are finding that competing on price or product is not enough. Customer experience (CX) has become the new battleground, so it is more important than ever that you get it right.
5 Signs Your Business Needs Better Customer Experience Management
Poor customer experiences can lead to decreased satisfaction, lost revenue, high churn rates, and negative reviews. Here is a look at five signs that indicate your business needs better CXM.
How to Implement a Customer Feedback Loop Effectively
A well-implemented customer feedback loop is essential for any business. This process involves collecting feedback, analyzing it, making necessary changes, and communicating those changes to your customers.